Include paragraphs that protect your agency from client’s business and revenue damages that can be caused by the service that you provide. Web a marketing services agreement (msa) is a legally binding contract between two parties outlining the terms and conditions of a marketing services arrangement. Web a typical marketing agreement should include the scope of work with the prices for each service, the payment conditions, a situation analysis, the marketing approaches that you plan to use, a cancellation clause, and the parties’ signatures and contact information. As an rto, spp is a transmission provider administering transmission service over portions of arkansas, iowa, kansas, louisiana, minnesota, missouri, montana, nebraska, new mexico, north dakota, oklahoma, south. Our templates are for general.